Alexa Nystrom

 PORTFOLIO

cREATIVE cONTENT:

videography

I use videography to create content that genuinely connects with people. My focus is on crafting engaging videos for events, interviews, and video promotions.

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pHOTOGRAPHY

I'm passionate about capturing moments of a variety of events and using them to compel stories through photography.

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sOCIAL mEDIA

I create engaging social media content, using entertaining videos and informative posts to connect with specific audiences and build online communities.

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Digital Design

I enjoy digital designs, whether they're logos or user-friendly interfaces. I love diving into digital art to create designs that stand out and stick with people.

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Work

Experience

  • Created and implemented targeted social media campaigns to increase awareness of Rocket Companies across various platforms. Used multimedia content to support talent acquisition campaigns, aligning with Rocket Companies' overall brand identity. Additionally, attended Rocket Company events to capture moments through photography and video for social channels, effectively showcasing the company culture and brand.

  • Created diverse posts on Instagram, Facebook, Twitter, and other platforms to promote Penn State University events and student content. Contucted interviews with faculty, students, and staff to highlight their achievements and involvement within the College of Arts and Architecture. Managed and scheduled posts using Hootsuite to ensure consistent, timely content delivery, optimizing audience engagement and reach.

  • Worked with the Director of Creative Services to capture Wish moments at various events. Provided high-quality photographic images for promotional materials, social media, and Wish stories.

  • Attended both the House of Representatives and Senate legislative sessions at the Michigan State Capitol, I attended. Organized and attended Midwest Strategy Group’s State of the State Address reception. Additionally, assisted with general office duties to enhance daily efficiency and operations.

Academics

  • At Penn State, I’ve built a strong foundation in strategic communication and creative media. My coursework has spanned advertising, social media marketing, and visual storytelling allowing me to develop skills in both campaign strategy and content creation.

  • At this world-renowned fashion institution, I studied luxury fashion marketing, fashion photography, and editorial styling. I completed hands-on projects in trend forecasting, virtual styling, and brand identity sharpening my creative eye and gaining insight into the intersection of fashion and marketing on a global scale.

  • Through IES Abroad, I spent a semester studying in Rome, where I took courses focused on culture, media, and the arts. Living in the city allowed me to engage directly with its history, creative industries, and everyday life. The experience broadened my perspective and influenced the way I approach storytelling, design, and communication.